Why is $4.00 per gallon of gasoline such a powerful price point?
If a couch we were considering buying went from $350 to $400, most of us wouldn't lose too much sleep over it. It's still in the ballpark. If a candy bar increased from 35¢ to 40¢, few of us would mind the extra nickel.
When gasoline surpasses $3.50 per gallon and starts approaching $4.00, people seem to get a little upset. I recently read that when gas prices spike, AAA has more calls from drivers who run out of fuel. Think of it--people would rather risk being stranded than fuel their automobile.
Why $4.00?
If a couch we were considering buying went from $350 to $400, most of us wouldn't lose too much sleep over it. It's still in the ballpark. If a candy bar increased from 35¢ to 40¢, few of us would mind the extra nickel.
When gasoline surpasses $3.50 per gallon and starts approaching $4.00, people seem to get a little upset. I recently read that when gas prices spike, AAA has more calls from drivers who run out of fuel. Think of it--people would rather risk being stranded than fuel their automobile.
Why $4.00?
